Lapis is a strategic communications company that thinks beyond the expected to deliver effective communication solutions to its clients.

By the constant pursuit of excellence in research, strategy, creativity, media, communication and evaluation, Lapis stays at the forefront and provides levels of professionalism, expertise and innovation that simply cannot be matched.

Its research department specializes in national, provincial and local qualitative and quantitative research throughout Afghanistan, even in high-risk areas and with hard-to-reach populations. As well as undertaking research and analysis projects for clients, Lapis also conducts on-going surveys centered on the evolving media landscape in Afghanistan to ensure that it stays current with opinions, trends and behaviors among an emerging, media-hungry population. Using street intercepts, household surveys, focus groups, phone surveys and IVR, its mission is simple – to know more about the Afghan market than anyone else.

A key component of Lapis’ success in connecting and communicating with the Afghan market has been “front-end” creative and message testing to ensure that campaigns resonate with target audiences, coupled with “back-end” evaluation to assess results.

Because of the constantly changing landscape in Afghanistan, both continual media research and “on-the-ground” relationships with media outlets are crucial. As well as utilizing its own research team to accumulate and validate data on the media market in Afghanistan, Lapis also cross-references its own data with all independent media studies to ensure it has an accurate understanding of evolving market trends and behaviors. It is the combination of continuous media landscape research and in-depth knowledge of Afghan media outlets that sets Lapis apart.