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Media veteran brings bright young things together

blog
Posted on May 4, 2017

The Moby Group chief Saad Mohseni and the Vice News founder Shane Smith want to capture the eyeballs of the male millennial.

A male septuagenarian is helping to show them how.

"I always joke that we have the same godfather," says Mr Mohseni. "One of the people who most influenced Shane was also a person who has been very critical to us – which is Tom Freston."

The former Viacom chief and veteran media executive Mr Freston sits on the boards of both companies.

Tales of the unexpected boost Moby

blog
Posted on May 4, 2017

If you need to know the age of the average African or Asian television viewer, then ask Saad Mohseni.

If it is between 15 and 25, the Afghan chief executive of the Dubai-based Moby Group will probably know.

Engaging the region’s youth bulge has become paramount for governments, broadcasters and advertising agencies alike.

While they all seek to win the hearts and minds of elusive millennials, Mr Mohseni will settle for their devices.

Upcoming Launch of VICE Media & MOBY’s Partnership Aims to Disrupt the Digital Landscape with Ground-Breaking Youth Content

blog
Posted on April 2, 2017

Upcoming Launch of VICE Media & MOBY’s Partnership Aims to Disrupt the Digital Landscape with Ground-Breaking Youth Content

•    World’s leading youth-focused media company to offer localized digital and mobile content to the region’s surging youth population
•    Partnership with leading independent media house MOBY Group kicks off
•    VICE HQ in MENA will be strategically located in the UAE

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